Ecommerce Media Executive - Skinetiq Business

Mô tả công việc

ABOUT THE ROLE

• We are looking for an Ecommerce Media Executive to plan, execute and optimise paid media for Murad and Candid, two international skincare brands in Skinetiq's portfolio. Shopee is the core of this role: you will own it end-to-end, from planning through execution and optimisation. You will also run TikTok Shop and Meta CPAS (offsite traffic into the marketplace), executing and optimising against plans agreed with your line manager.
• This is a performance and analytics-focused role. You will build your own reporting, read both media and creative performance, and decide where investment moves next — working closely with the Ecommerce, Livestream, Marketing and Growth & Data teams.

KEY RESPONSIBILITIES

• 1. Planning & budget allocation
• Own the Shopee media plan for both brands — monthly and campaign-period, split by funnel stage and campaign type, aligned to business targets.
• Contribute to the TikTok Shop and Meta CPAS plans, then execute them once agreed with your media lead.
• Rebalance budget within your channels based on performance, and bring a recommendation when budget should move between channels.
• Contribute to spend and return forecasts, and flag budget or pacing risks before they affect campaign results.
• 2. Campaign execution — Shopee, TikTok Shop & Meta
• Own and run all paid activity on Shopee: GMV Max, Search, Discovery, Shop and Live formats. This is where most of your time goes.
• Run all paid activity on TikTok Shop: GMV Max for Live and Product, plus full-funnel TikTok Ads.
• Run Meta CPAS into the Shopee store, and flag how offsite and onsite investment are interacting.
• Manage ROAS and CIR against target using the right mix of ad formats, campaign types and bidding types — manual and automated — and test between them.
• Support livestream sessions with paid media, and QC every campaign setup before it goes live.
• 3. Performance & creative analysis
• Build and maintain your own reports and dashboards. Report by channel — against target, against the comparable base period, at both hourly and full-day level.
• Act on the full-funnel metric set: spend, impressions, traffic, CTR, CVR, AOV, cost per order, ROAS and CIR.
• Analyse creative performance at asset, format, content pillar and angle-combination level, and identify what to scale, stop or refresh.
• Recommend weekly and monthly where investment should move, with the reasoning and expected impact stated clearly.
• 4. Cross-functional collaboration
• Take part in advanced analysis run with Growth & Data — marketing mix modelling, incrementality testing, creative data analysis — providing the media input and applying the results back into your optimisation decisions.
• Work with Growth & Data and Marketing so creative analysis becomes clear direction for the teams that own content.
• Take commercial direction on hero SKUs, pricing and promotion from the Ecommerce team, and flag execution risks — stock, pricing, setup — early.

Yêu cầu

Must-have

• 2+ years in ecommerce or performance media, with hands-on ownership of marketplace ad accounts.
• Hands-on experience with Shopee Ads, TikTok Shop ads and Meta Ads — CPAS into a marketplace is a strong advantage.
• Solid command of the ad formats, campaign types and bidding types on each platform, and a clear view of when to use which.
• Strong understanding of the full-funnel metric set — impressions, traffic, CTR, CVR, AOV, cost per order, ROAS, CIR — and how they connect to each other.
• Strong Excel — works from raw platform exports and builds clear reports and dashboards without a ready-made template.
• Strong analytical thinking — turns data into optimisation decisions, including at creative level.
• Able to communicate in English, both spoken and written.

Nice-to-have

• Experience in beauty, skincare or FMCG.
• Dashboard building in Looker Studio, Power BI or similar.
• Experience with livestream ads and daily LIVE support.
• Experience with Brand Day, Super Brand Day, Double-Day or other major platform campaigns.

Quyền lợi

• Khác: Others