Livestream Operation AM

Mô tả công việc

• 1. Livestream Planning & Operations Management
• Develop weekly/monthly/quarterly livestream plans aligned with business objectives; hold accountability for GMV, Orders, Buyers, AOV, and GMV/hour targets.
• Allocate livestream schedules, studios, hosts, and live-support assistants.
• Manage the calendar for Mega Campaigns, Campaigns, and BAU (Business-As-Usual) sessions.
• Ensure all livestream sessions are executed according to plan.
• Manage cost efficiency and operational productivity of livestream activities.
• 2. Livestream Team Management
• Build KPIs and scorecards for hosts.
• Recruit, evaluate, and manage freelance and in-house hosts.
• Manage and assign day-to-day tasks.
• Monitor work progress, evaluate performance, and support resolution of arising issues.
• Train and onboard new team members on operational processes.
• 3. Livestream Operations Coordination
• Supervise all livestream activities in real time.
• Coordinate hosts, live-support assistants, and studios.
• Handle arising situations to ensure sessions run seamlessly and without interruption.
• Control compliance with SOPs and operational procedures.
• 4. Livestream Content & Format Development
• Build and optimize livestream formats in line with business objectives.
• Optimize scripts, program flow, CTAs, and selling mechanics.
• Develop playbooks and effective livestream models.
• 5. Data Analysis & Performance Optimization

Track key performance metrics, including

GMV

GMV/hour

Orders

Buyers

Views

• CTR (Click-Through Rate)
• CVR (Conversion Rate)
• AOV (Average Order Value)
• Analyze performance by host, by time slot, and by campaign.
• Recommend optimization plans for livestream scheduling, manpower, and operational costs.
• Report results daily, weekly, monthly, and after each Mega Campaign.
• 6. Studio & Asset Management
• Manage the livestream studio system.

Conduct periodic inspection of equipment, including

Camera

OBS

Microphone

Lighting

Internet

PC

Capture Card

• Manage assets, sample products, and materials used for livestream.
• Plan investment, maintenance, and upgrades of equipment.
• 7. Operational Process Development
• Build and update livestream operational SOPs.
• Standardize pre-, during-, and post-livestream checklists.
• Optimize processes to enhance productivity and reduce risks.
• Standardize training materials and cross-team coordination procedures.
• 8. Cross-Functional Collaboration
• Work with Brand teams to build livestream plans.
• Collaborate with Content teams to develop livestream scripts.
• Work with Design teams to prepare Key Visuals (KV), Overlays (OVL), and other visual assets.
• Coordinate with Finance on POs, contracts, and payment matters.
• Support the execution of Mega Campaigns and special projects.
• 9. Project Management & Continuous Improvement
• Plan the rollout of new studios and operational projects.
• Track project timelines, budgets, and progress.
• Propose automation solutions, dashboards, and reporting tools.
• Research and implement new tools and processes to enhance operational efficiency.

Yêu cầu

• Minimum 3 years of experience in Livestream, E-commerce, or E-commerce operations.
• Proven experience in managing and coordinating a team of Hosts, Live-support Assistants, Studios, or Freelancers.
• Solid understanding of TikTok Shop, Shopee Live operations, and Livestream Commerce models.
• Ability to plan, organize, and manage multiple livestream sessions simultaneously.
• Proficient in analyzing livestream metrics such as GMV, GMV/hour, Orders, Buyers, CTR, CVR, and AOV.
• Skilled in building SOPs, operational processes, and optimizing team performance.
• Strong communication, coordination, and project management skills across functions and external partners.
• Proactive, with a strong ownership mindset and the ability to perform under KPI pressure and during Mega Campaigns.
• Preference for candidates with experience building or scaling livestream teams within the FMCG, Beauty, or Personal Care industries.

Quyền lợi

• Thưởng: Allowance Bonus
• Chăm sóc sức khoẻ: Healthcare Plan
• Nghỉ phép có lương: Annual Leave

Family care leave

• Đào tạo: Training
• Máy tính xách tay: Laptop
• Khác: Others