Senior Ecommerce Executive - TikTokShop - Skinetiq Business

Mô tả công việc

TikTok Platform & KAM Management

• Manage day-to-day working relationships with TikTok Shop KAMs for assigned brands.
• Identify and maximize opportunities from TikTok Shop campaigns, traffic support and platform programmes.
• Participate in quarterly / major business planning with the platform and translate platform opportunities into actionable commercial plans.
• Coordinate campaign participation, platform promotions, vouchers and other commercial support.
• Monitor category and competitor movements to identify opportunities for growth.
• Ensure platform activities are aligned with Skinetiq's overall commercial and brand strategy.

Campaign Planning & Commercial Performance

• Develop and manage the monthly TikTok Shop campaign calendar in line with platform events, brand priorities and sales targets.
• Monitor key performance indicators including GMV, traffic, CVR, AOV, GPM and promotional spend.
• Analyze campaign performance and identify key drivers, gaps and opportunities.
• Consolidate campaign costs and support profitability / contribution margin analysis.
• Recommend where to increase, maintain or reduce investment based on commercial performance.
• Prepare weekly and monthly business performance reports and present key insights and action plans to management.
• Track performance against targets and proactively identify risks before they impact campaign results.

Merchandising & Assortment Planning

• Plan campaign assortment, hero SKUs, product bundles, pricing and promotional mechanics.
• Recommend SKU and offer strategies based on sales data, consumer behavior and campaign objectives.
• Balance sales growth with margin and inventory considerations.
• Coordinate with Operations on campaign stock forecasts, replenishment and hero SKU availability.
• Support new product launches, seasonal campaigns and gifting programmers.
• Work with Brand and Design teams to ensure campaign assets support the selected commercial strategy.

LIVE & Video Performance

• Partner with the LIVE team to improve commercial performance of daily LIVE and Mega Live programmers.
• Analyze LIVE performance and recommend improvements to SKU mix, product sequence, offer structure, deal timing and conversion.
• Review organic video performance and identify content / product combinations that contribute to sales.
• Work with the Media team to connect organic and paid performance insights.
• Translate performance data into actionable recommendations for LIVE, Brand and Content teams.
• Identify winning products, messaging and creative angles that should be scaled.

Important: This is a commercial performance role. You are not expected to host livestreams or personally produce content.

Cross-functional Collaboration

• Work closely with LIVE, Media, Brand, Design, Operations, Finance and Affiliate teams to execute commercial plans.
• Provide clear commercial direction and priorities to supporting teams based on campaign objectives and performance insights.
• Coordinate campaign setup, testing, reporting and operational follow-up with the Ecommerce Executive.
• Ensure all teams are aligned on campaign priorities, hero SKUs, pricing, promotions and key messages.
• Proactively flag execution risks such as pricing conflicts, stock shortages, campaign setup issues or promotional conflicts.
• Build strong working relationships across functions and influence stakeholders without direct reporting authority.

Yêu cầu

Must-have

• 3–5 years of experience in E-commerce, with at least 2 years of hands-on TikTok Shop experience.
• Experience managing or operating a TikTok Shop store with regular campaign activities.
• Strong understanding of TikTok Shop Seller Center and TikTok Shop Analytics.
• Experience working directly with TikTok Shop KAMs and participating in platform campaigns.
• Strong understanding of commercial metrics including GMV, traffic, CVR, AOV, GPM and promotional efficiency.
• Experience in campaign planning, assortment, pricing and promotion mechanics.
• Strong Excel skills with the ability to work with raw platform data and build clear performance reports.
• Strong analytical thinking with the ability to turn data into practical commercial actions.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced environment and managing multiple priorities during major campaign periods.

Nice-to-have

• Experience in beauty, skincare, FMCG or other fast-moving consumer categories.
• Experience working with premium or international brands.
• Experience with stores that run daily LIVE operations.
• Experience with Brand Day, Super Brand Day or major TikTok Shop campaigns.
• Experience with campaign P&L, contribution margin or commercial budgeting.
• Experience in merchandise planning, bundle strategy or new product launches.
• Experience working with affiliates, creator or TikTok Shop partner programmers.

Quyền lợi

• Khác: Others