Marketplace Growth Manager (Amazon) (Global D2C - Annual Total Compensation up to 100k USD)

About Crossian

Crossian is a high-growth, technology-driven e-commerce business. Behind our success is our people. Founded in 2020, we have built a fast-paced and dynamic environment that enabled a cumulative average growth rate of over 1000% in under 3 years. Our mission now is to build global direct-to-consumer brands and increase customer lifetime value.

About the Role

• We are looking for an experienced Marketplace Growth Manager to own and scale our brands on Amazon, and expand into other global marketplaces such as Walmart. This is a leadership role: you will set the marketplace growth strategy, own revenue and profitability targets, build and lead a high-performing team, and bring AI into how we run listings, advertising and operations at scale.
• You will be accountable for the business outcome, not just the account: growing sales, market share and contribution margin, building brand presence on Amazon, and turning marketplace data into decisions the wider business can act on.

What You Will Do

Strategy & Business Ownership

• Define and own the Amazon growth strategy across US and international marketplaces, and other channels.
• Own the marketplace P&L: revenue, contribution margin, conversion rate, inventory health and ranking.
• Identify new categories, products and markets; build the business case and lead launches from listing to scale.

Advertising & Traffic Growth

• Lead the Amazon Ads strategy (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), including budget allocation, bidding and keyword strategy.
• Drive external traffic programs (Google, Meta, TikTok, influencers, Amazon Attribution / Brand Referral Bonus) to boost ranking and sales.

Listing, Brand & Catalog Excellence

• Set standards for listing optimization: SEO, titles, content, Brand Store, imagery and video, together with the Creative team.
• Ensure account health and policy compliance, handling escalations with Seller Support and Amazon account teams.

Operations & Inventory

• Partner with Supply Chain on demand forecasting, FBA inventory planning, replenishment and fees, to avoid stock-outs and excess storage costs.
• Optimize pricing and unit economics across fulfillment models (FBA, FBM, multi-channel).

Human <> AI Marketplace Operations

• Lead the adoption of AI and automation across the marketplace workflow: listing content, keyword research, bid management, review analysis, forecasting and reporting.
• Define where AI accelerates the team and where human judgment stays essential, and measure the impact on productivity and performance.

What We Are Looking For

Education

• Bachelor's degree or higher in Business, Marketing, Economics, Supply Chain, Data/Analytics or a related field. Preferred: graduated from a reputable overseas university.

Experience

• 8+ years of experience in e-commerce / marketplace growth, including 2+ years of hands-on Amazon experience (Seller Central and/or Vendor Central), preferably in the US marketplace.
• Proven track record of scaling brands on Amazon profitably, with clear results on revenue, ranking, and margin.
• Experience with Marketplace or other global marketplaces (eBay, Etsy, TikTok Shop, Target Plus) is a strong plus.
• Strategic, commercial mindset with strong understanding of marketplace P&L and unit economics.
• Strong analytical skills; comfortable with Excel/Google Sheets, Brand Analytics, AMC and BI tools.
• Hands-on use of AI tools and automation in e-commerce workflows; curiosity to keep experimenting.
• Strong leadership, stakeholder management and executive communication skills.

What You Can Expect

At Crossian, our people are the key to our success. We offer an attractive total compensation package (TCP) designed to help you excel in your profession:

• Guaranteed 13th month salary, plus quarterly and year-end bonuses as part of our profit-sharing program.
• Clear and transparent career path, with opportunities to grow into Head of / Director-level roles.
• 15+ days of paid annual leave.
• Global health insurance package.
• Pantry and Crossian Cafe stocked with goodies.
• 5-star annual Summer Summit, team-building budget and regular company events.
• General company T&D program and other benefits in accordance with company policy and Vietnam Labor Law.

Seniority level: Mid-Senior level

Employment type: Full-time

Industries: Online and Mail Order Retail