BD Livestream / KOL-KOC Booking Manager (TikTok Channel)

Key Responsibilities

• Develop and maintain partnerships with MCNs, TAPs, KOLs and KOCs in the Beauty & Skincare category on TikTok.
• Proactively source and onboard new KOL/KOC partners to expand the brand’s affiliate and livestream network.
• Negotiate commission, flat fees, incentives, samples, vouchers and collaboration terms with partners.
• Plan and manage TikTok Affiliate and Livestream campaigns, including product seeding, booking and livestream schedules.
• Work closely with KOLs/KOCs and MCNs to ensure smooth campaign execution and maximize GMV and conversion.
• Monitor campaign performance, including GMV, conversion, ROI, affiliate commission and sales results, and optimize future campaigns accordingly.
• Build long-term relationships with high-performing KOL/KOC partners and identify opportunities for ongoing collaboration.
• Coordinate with internal Sales, Marketing and Media/Ads teams to support campaign execution.

Requirements

• 2-4 years of experience in TikTok Affiliate, Livestream BD, KOL/KOC Booking, Influencer Marketing, E-commerce or related roles.
• Experience working with TikTok KOLs/KOCs, MCNs or TAPs; Beauty & Skincare experience is a plus.
• Strong understanding of TikTok Shop, Affiliate and Livestream business models.
• Good negotiation and communication skills, with strong partner management ability.
• Data-driven and comfortable working with GMV, conversion, commission and ROI.
• Proactive, flexible and able to work in a fast-paced environment.

Seniority level: Associate

Employment type: Full-time

Industries: Retail Health and Personal Care Products, Personal Care Product Manufacturing, and Retail