Ecommerce Manager

The Group Brand Manager (GBM) drives business growth and brand performance for a portfolio of brands. The role owns brand-level P&L, builds growth strategies based on shopper/category insights, and leads cross-functional execution to achieve NMV, revenue, GP and OP targets. The GBM acts as the main business partner for brands and ensures strong joint business planning and operational excellence.

Responsibilities

1.Brand Growth & P&L Ownership

• Own performance targets for assigned brands: NMV, revenue, GP, OP, and service penetration.
• Build annual brand growth plans aligned with category strategy and Commercial Director direction.
• Track performance KPIs, diagnose issues, and drive corrective action.

2.Strategic & Insight-Based Brand Planning

• Convert shopper/category insights into actionable strategies & commercial playbooks.
• Identify growth opportunities (assortment, pricing, promo, media, conversion).

3.Execution Excellence

• Lead Joint Business Planning (JBP) with brand principals and platform partners.
• Ensure flawless execution of campaigns, channel activations, and e-commerce fundamentals.
• Work with Performance Marketing, Ops, Supply Chain, CS and Finance to deliver business targets.

4.Revenue & Profit Optimization

• Partner with Revenue Growth Manager (Commercial FBP) on pricing, promo, revenue optimization and ROI improvement.
• Manage brand investment budget and improve cost-to-serve efficiency.

5.Partnership & Stakeholder Management

• Build strong relationships with brands and internal stakeholders.
• Expand service penetration and commercial opportunities.

6.Team Leadership

• Lead and develop TLDs / KAMs, driving data-driven performance and accountability.
• Foster collaboration and alignment across functions.

Requirements

1.Education background requirements: Bachelor’s degree in Business, Marketing, Economics, or relevant.

2.Experience/Industry requirements

• 6–10 years in eCommerce / FMCG / retail with P&L responsibility.
• Experience with leading large, diverse organizations and managing multi-level teams
• Strong commercial acumen, analytical capability, and data-driven decision-making.
• Proven stakeholder & relationship management skills.
• Experience leading and developing teams.

Benefits

• Allowances + Incentive
• Work from home 4 days/month
• Full salary insurance
• Premium health insurance
• Flexible check-in/check-out
• Tet, performance bonus
• Up to 19 days of leaves
• Enjoy free coffee and tea
• Laptop provided

Seniority level: Mid-Senior level

Employment type: Full-time

Industries: Technology, Information and Internet