Marketplace Executive (HO - 000267_SHO-ONL-121-148-066-1)

• Merchandising and Campaign Execution: Plan and implement merchandising strategies, including A+ content, product portfolio, marketing materials, ratings & reviews, SEO/SEM, and CRM. Ensure the brand's visibility and activation on E-commerce platforms aligns with the brand's master plan and shopper insights.
• Thematic Campaigns: Lead thematic campaigns for major sales events and monthly promotions, ensuring continuous exposure of the brand on marketplaces.
• Campaign Management: Coordinate campaign tools, daily commercial activities, and visibility support through Seller Center or direct communication with Platform Key Account Managers.
• Performance Tracking: Measure and report campaign performance against KPIs and ROI, assessing factors like content, media, customer feedback, and CRM data.
• KOL Collaboration: Coordinate and execute KOL activities to drive brand awareness and conversion, integrating e-trade and e-promotional calendars for optimal product cross-selling and data sharing.

• Education: Bachelor’s degree in Business, Ecommerce, or a related field.
• Experience: Experience as a KAM on Ecommerce industry is preferable with good sense of business
• Technical Skills: Strong analytical abilities for performance tracking, communication, and collaboration

Competency: (Technical, Operational, Managerial, Human & Cultural Requirements)

• Technical: Strong knowledge of SEO/SEM, CRM, and marketplace platform tools.
• Operational: Excellent planning and execution of campaigns and merchandising.
• Managerial: Ability to manage cross-functional coordination and lead campaigns.
• Human & Cultural: Strong collaboration and communication with teams and stakeholders.

Ngành nghề: Thương mại điện tử

Kinh nghiệm: 2 Năm

Cấp bậc: Nhân viên

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh