Social Commerce Specialist - TikTok Shop

The Social Commerce Specialist is responsible for managing the end-to-end operations and planning processes for social commerce channels like TikTok Shop. The ideal candidate will be able to integrate both social media and E-Commerce expertise to create an engaging customer experience and drive sales.

TikTok Shop Account and Store Management

• Own and manage the daily operations of TikTok Shop, from product listing and campaign setup to sales monitoring, analysis, and reporting.

• Maintain accurate product information, pricing, stock availability, vouchers, promotions, bundles, and store content.

• Ensure product listings, product detail pages, store banners, category pages, and campaign pages are updated accurately and on time.

• Monitor store health, account violations, customer feedback, cancellation rates, fulfillment performance, and other operational metrics.

• Coordinate with internal teams to ensure smooth order processing, stock allocation, fulfillment, and delivery.

• Work with the customer service and operations teams to resolve order-related or platform-related issues.

Sales and Campaign Management

• Build monthly business plans and campaign calendars aligned with sales targets.

• Execute platform campaigns, product launches, payday promotions, double-date campaigns, and peak seasons.

• Develop promotional mechanics, bundles, vouchers, gifts, and product participation plans.

• Analyze traffic, conversion rate, average order value, product performance, and inventory to identify growth opportunities.

Affiliate and Livestream

• Coordinate livestream schedules, product line-ups, scripts, promotions, stock and performance tracking.

Content and Merchandising

• Work with Brand, Content, Creative, and Media teams to develop conversion-focused social commerce content.

• Monitor competitors, platform trends, and social commerce best practices.

• Bachelor’s degree in Business, Marketing, E-commerce, Communications, or a related field.

• At least 2 years of experience in e-commerce, marketplace or social commerce.

• Hands-on TikTok Shop experience is strongly preferred.

• Experience in affiliate marketing, livestream commerce, campaign management, or store operations is an advantage.

• Previous Shopee operation, Shopee campaign, or Shopee Ads experience is a plus.

• Experience in FMCG, beauty, personal care, healthcare, or consumer goods is preferred.

• Strong analytical, coordination, and problem-solving skills.

• Proficient in Excel or Google Sheets.

• Proactive, detail-oriented, results-driven, and comfortable working in a fast-paced environment.

BENEFITS

• Performance bonuses in accordance with the Company’s policies.

• Full statutory insurance coverage.

• Healthcare benefits.

• Allowances and business travel expenses in accordance with Company policy.

• Company-provided uniform and work equipment/laptop as required.

• Opportunities to participate in training and professional development programs.

• Salary reviews in accordance with Company policy.

• Annual leave and other benefits in accordance with applicable regulations.

Ngành nghề: Bán lẻ / Bán sỉ, Bán hàng / Kinh doanh, Thương mại điện tử

Kinh nghiệm: 2 Năm

Cấp bậc: Nhân viên

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh