E-Commerce Manager

Mô tả công việc

I. GENERAL INFORMATION

Job Title: E-commerce manager

Department: Ecommerce

• II. FBO (What are the primary functional business objectives for this position?)
• M.O.I e-commerce Manager Position oversees the brand’s online sales, monitors online sell-in and sell-out excellence, and manages the e-retail team.

a. Key Responsibilities

• What are the 5 - 7 Responsibilities for this position?
• What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?

1. Inventory Strategy & Management

• Lead inventory planning and allocation strategy across all e-commerce channels.
• Coordinate with Supply Chain and Warehouse teams to ensure optimal stock levels.
• Forecast inventory demand for major campaigns (Mega Campaigns, Flash Sales, Livestream events).
• Monitor inventory performance including: Sell-through rate, Stock coverage, Days of inventory, Slow-moving SKUs.
• Develop strategies to prevent stock-outs or overstock situations.

2. Campaign Strategy & Execution

• Develop and oversee the annual and monthly campaign calendar across e-commerce platforms.
• Lead execution of major platform campaigns such as: Mega Campaigns, Flash Sales, Brand Day campaigns
• Work closely with Marketing, Design, and Content teams to ensure campaign readiness, including: Promotional strategy, Landing pages, Campaign creatives
• Evaluate campaign performance and continuously optimize sales strategies.

3. P&L Ownership & Commercial Strategy

• Own the P&L performance of the e-commerce business.
• Monitor and manage key financial metrics including: GMV / Net revenue, Platform fees, Marketing and advertising costs, Promotion and discount expenses
• Analyze product and campaign profitability.
• Develop pricing strategies, promotional mechanics, and product bundling to maximize profitability.
• Manage and optimize e-commerce investment and budget allocation.

4. E-commerce Operations Management

• Oversee the daily operations of all marketplace stores, including: Product listing and merchandising, Pricing and promotion setup, Store layout optimization
• Ensure all operations comply with platform policies and guidelines.
• Manage relationships with platform account managers to secure traffic opportunities and platform support.
• Coordinate cross-functionally with: Customer Service, Logistics / Supply Chain, Marketing teams
• Drive continuous improvement in operational efficiency.

5. Reporting, Data Analysis & Performance Tracking

• Monitor and analyze key performance indicators including: GMV, Traffic, Conversion rate, Average order value, Campaign performance
• Lead weekly, monthly, and quarterly performance reviews.
• Provide data-driven insights and strategic recommendations to improve performance.
• Identify growth opportunities across product assortment, traffic sources, and campaign strategies.

b. KPIs

• What are the 3 - 5 Key Performance Indicators this position will be measured against?
• Sales Revenue
• Conversion Rate (CR)
• Return On Investment (ROI)
• Profit & Loss ( P&L)

c. Interdepartmental communication

• What are the primary people contacts in this job? Sales team; Operation team; Finance team
• With whom? Business Dev Director; Operation Manager; Chief Accountant.
• What purpose? sales support on e-commerce channels
• How Often? Daily/weekly/monthly/quarterly

Yêu cầu

Qualifications

• What skills, expertise, or behavioral traits are needed to be successful in this position?
• Excellent understanding of UX, web design, customer flow, and web analysis
• Knowledge of implementing digital/performance marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing retail and E-commerce Platforms: Shopee, Lazada, Tiki…

Required experience & education

• What is the education or work experience needed to qualify for this position?
• Bachelor's Degree in Economic or higher, at least 3-5 years experience
• Preferred working in Direct Sales/Affiliate Sales or network MKT company cosmetics, fashion, insurance & FMCG industry.
• Persuasive negotiations, skills to talk in public and motivate sales

BENEFITS

Compensation

• What is the salary range?

Basic salary from USD 1,500-2,500 gross, depending on her capability

• Is there a bonus or incentive plan, and how is it structured?
• Package of benefits for employees working at M.O.I Cosmetics
• Commission up to 50 ml VND, depending on the level of reaching the given target
• Premium discount when buying M.O.I Cosmetics or DA Skincare products
• Diverse courses on skills, self-improvement, and expertise
• Opportunity to work with top stars and the most extensive media channels in Vietnam
• Young, dynamic, and modern working environment
• Regularly organize training activities, picnics, and team building.

Quyền lợi

• Thưởng: Commission up to 50 ml VND, depending on the level of reaching the given target
• Đào tạo: Diverse courses on skills, self-improvement, and expertise
• Hoạt động nhóm: Regularly organize training activities, picnics, and team building
• Phiếu giảm giá: Premium discount when buying M.O.I Cosmetics or DA Skincare products
• Khác: Opportunity to work with top stars and the most extensive media channels in Vietnam.