E-Commerce Channel Manager Multi-Platform Growth

Mô tả công việc

The Role

You will be the full-time manager of our direct sales channels: Shopify, Etsy, and TikTok Shop, plus the video content and marketing that feeds them. This is a hands-on, multi-channel role — you'll be planning, producing, and executing yourself, not delegating to a team.

Responsibilities

• Manage and grow Shopify, Etsy, and TikTok Shop storefronts (listings, SEO, pricing, promotions, conversion optimization)
• Shoot, edit, and post short-form video content for TikTok, Reels, and YouTube Shorts — product demos, installation guides, before/after room transformations, UGC-style videos
• Run paid ad campaigns (Meta, Google Shopping, TikTok Ads) and manage budgets against ROAS targets
• Build and run email/SMS flows (Klaviyo or similar) for abandoned cart, post-purchase, and repeat sales
• Handle customer inquiries and pre-sales questions in a professional, native-level English voice
• Track weekly performance across all channels and report on sales, traffic, and ad spend
• Coordinate with our warehouse on order flow and fulfillment issues as needed

Requirements

• Fluent in English (written and spoken) — you'll be writing product copy, ad copy, video scripts, and customer-facing messages for the US market

3+ years of hands-on e-commerce experience across at least two of: Shopify, Etsy, TikTok Shop

• Proven experience producing short-form video yourself (phone-shot is fine) — portfolio of TikTok/Reels content required
• Track record of growing an online store's sales — show numbers, not just job titles
• Experience running paid ads with measurable results (ROAS, CAC)
• Familiar with Klaviyo/email marketing and basic Shopify analytics
• Able to manage multiple platforms at once without letting any of them slide
• Comfortable with performance-based pay — your earnings scale with the results you produce

The Ideal Candidate

• Has previously run or managed a small-to-mid DTC brand (home décor, DIY, furniture, or similar physical product categories) across multiple channels
• Is comfortable on camera or directing content, and understands what makes a product video actually convert on TikTok
• Thinks in numbers — knows their conversion rates, ad ROAS, and which channel is worth more time this week
• Has experience with US buyers specifically: seasonality (spring reno, BFCM), shipping expectations, review management
• Works independently, communicates clearly, and doesn't need to be chased for updates
• Likely background: e-commerce manager at a DTC brand, freelance Shopify/TikTok growth specialist, or someone who built and sold their own store

Yêu cầu

Experience

• Minimum 2–3 years managing or growing a Shopify store (agency, freelance, or in-house), with measurable results you can show
• Demonstrated track record of increasing Shopify sales/revenue — case studies, before/after metrics, or portfolio links required
• Experience with US e-commerce specifically (understands US consumer behavior, holidays/sales cycles like BFCM, shipping expectations, etc.)

Experience growing a brand/product on TikTok — organic content, TikTok Shop, and/or TikTok Ads

Skills

• Shopify platform proficiency (theme customization, apps, product/collection management, checkout optimization)
• SEO (on-page, technical, keyword research for e-commerce/home improvement niche)
• Paid advertising experience (Meta Ads, Google Ads/Shopping, TikTok Ads — at least two required)
• TikTok content strategy — short-form video, trends, hooks, and driving traffic/sales from TikTok to Shopify (TikTok Shop integration experience a strong plus)
• Email/SMS marketing (Klaviyo or similar) for retention and repeat purchases

Social media management and content strategy for a product-based brand

• Basic data literacy — comfortable reading Shopify Analytics/Google Analytics and making decisions from the numbers, not guesses

Working Style

• Self-directed — able to plan and execute without daily oversight
• Comfortable working on a performance/profit-share basis rather than fixed salary (this is a key filter — please don't apply if you need guaranteed hourly/salary pay)
• Responsive communicator, available for regular check-ins/updates on progress
• Based in a compatible timezone with the US, or willing to overlap for coordination

Nice to Have

• Experience with home improvement, building materials, or interior/décor products
• Familiarity with cross-selling strategy alongside Amazon/Home Depot listings (understanding how to drive traffic to Shopify without cannibalizing marketplace sales)
• Experience with dropshipping fulfillment workflows
• UGC or influencer marketing experience for home/DIY niches
• Ability to shoot/edit TikTok content yourself, or manage a small content creator/UGC pipeline
• Experience running or setting up TikTok Shop for a US-based brand

Quyền lợi

• Thưởng: performance based bonus